A rundown of our customer segments and product lines

When we started Never Naked, and it's product lines, we believed that it was very important to group the customer segments according to their distinct needs, characteristics, interests, and values because this will greatly influence their response and attitude towards Never Naked. Although women are generally fashion or style conscious, different age groups and demographics have distinct needs, wants, sense of style, and purchasing power. Based on our experiences, we found that these differentiating factors affect how the customers respond to the products offered by Never Naked, and, more importantly, how we approach the different customer segments, and react to trends occurring within them. This is why we created 10 unique production lines which take into account different customer’s demographics and way of lives. We sell our undergarments from these product lines in wholesale to retail and online stores. Our product lines help our customers to make the right choice for their store collections.

Click on the links listed on the right navigation bar to get more information on these lines. Please also contact us,  if you are interested in carrying our brand in your stores.