Wanna Bees

be What You Wanna Bee, be Never Naked™

Pre-teens girls ages 8-12 are more concerned with fashion now than any other time.    Fashion magazines and pop stars call out to them, rushing them to grow up.   Our little girls are in a big hurry to be 25, and it has become a frightening trend.   Instead of sitting at home in a frilly pink dress as she plays with Barbie, little miss is now strolling the mall with a cell phone and a mini-skirt, inviting trouble and perhaps danger from older boys.   How is this happening?   Of course you could blame the mother for allowing such items into her daughter’s wardrobe.   However, the items have to exist in the first place.   There are some intimate brands that carry a thong in such a small size; it could fit none other than a pre-teen girl.   The marketing strategy may not place such a young girl in the ad, but it is quite obvious what the objective is: To objectify.   We will NEVER cross the line between cute and overtly sexy.   The rest of the world may continue to sexualize our babies, but in the “Never Naked” community, we will do our part to retain a certain level of innocence.   In return, this will greatly increase the amount of time Mrs. Consumer will spend in your store.

Let us imagine that a Mrs. C needs some new lingerie, and decides to bring her young daughter along.In most cases, if the woman spots her tween browsing intimate apparel that looks fit for a stripper, she will become very uneasy.If the woman realizes that these garments are actually being marketed toward her innocent little girl, she will more than likely become angry.She may even storm out of the establishment without purchasing a single item from you.To create a more positive scenario, we can watch as Mrs. C enters a store carrying the “Wanna Bees” line.She watches her daughter run toward the fun display of prints, eager to see how she will look in them.Unlike the prior example, the mother is pleased and completely at peace.She sees that the styles are age appropriate for her daughter, and will happily buy her a few things.In the meantime, she will enjoy her shopping experience, choosing quite an assortment of “Never Naked” products for both her and her daughter.  

“Wanna Bees”, the youngest and cutest of all the “Never Naked” lines will feature cute, funny prints in playful, sporty designs.All of the pieces in this line are wonderfully cute, and will make a young girl feel confident and attractive.Boy briefs and bikinis will feature brightly colored novelty prints and vivid colors with cute phrases.Perhaps a young girl will find herself with a bikini of yellow bumblebees against a baby pink background.An adorably coordinated camisole would create a lovely sleep set, or could also be worn underneath her sweater. Fitted pajamas can also be found in this group which may feature a ditsy floral print of pastels or vivid polka dots and plaids.    

Tweens today are filled with big dreams, and want to make their journey with a fashion forward wardrobe.Say to these “Wanna Bees”, “ Be What You Wanna Be, Be Never Naked ”.